Doing good in the name of design
No overproduction
We focus on developing durable products that are built to last. This helps avoid overproduction and overconsumption, reducing waste.
Eco-friendly packaging
We are committed to using minimal packaging to avoid the extraction and use of natural materials, and to ensure it is easily recyclable.
Cruelty-free
We avoid animal testing in product development and do not use animal raw materials. All our products are vegan and cruelty-free.
Six strategic pillars
Protect Our Green Planet
climate change response, green product design, promotion of green consumption, sustainable procurement, etc.
Promote mother-baby friendly environment
Women-friendly, mother-and-baby-friendly, social welfare and community development, responsible marketing
Designing a Better Life
Design innovation and development, designer empowerment, cutting-edge products, and basic research
Building Employee Well-being
Employee Rights and Benefits, Occupational Health and Safety, Employee Training and Development, Diversity and Equal Opportunity
Upholding peace of mind and responsibility
Chemical safety, product and service quality safety, digitalization, construction of an innovative industrial ecosystem, responsible supply chain management
Practicing fairness and integrity
Intellectual property protection, business ethics assurance, risk management, ESG governance and transparent disclosure, information security and privacy protection